AIM Certification Series
AIM Practitioner
Certification Program
Work through a real implementation challenge and leave with clear direction, aligned stakeholders, and a plan you can execute immediately.
6 live virtual sessions
Price: $3,500
Next cohort: June 3 – July 8, 2026
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What You’ll Work On
During the Program
Instead of learning AIM in theory, you apply it step-by-step to your own initiative.
Across the sessions, you will:
Assess Your Initiative
Identify where your initiative is most at risk and where to focus effort.
- Pinpoint adoption risks.
- Assess readiness across groups.
- Focus effort where it matters most.
Define Sponsorship
Clarify who is responsible for driving the change and what is expected.
- Define sponsorship roles.
- Align leaders on accountability.
- Clarify expectations across teams.
Build Your Plan
Develop a clear plan to move your initiative forward and sustain change.
- Address resistance.
- Design reinforcement for new behaviors.
- Create a focused execution plan.
Course Outline
What You’ll Walk Away With
Everything you build during the program is applied to your initiative, so you leave with clear direction,
aligned stakeholders, and a plan you can execute immediately.
aligned stakeholders, and a plan you can execute immediately.
A clear view of where your initiative is most at risk.
A defined sponsorship structure with aligned leaders in place.
A targeted strategy tailored to your organization and context.
A focused implementation plan you can execute.
AIM Certifications &
Professional Recognition


About the Instructor
Dr. Jennifer Vernam brings 20+ years of experience leading change, training, and implementation across complex healthcare environments.
Her work focuses on helping leaders and teams apply structured approaches to real initiatives – not just understand change, but execute it successfully.
In this program, you’ll be learning from someone who has worked directly with organizations to drive adoption, align sponsorship, and sustain behavior change.
Her work focuses on helping leaders and teams apply structured approaches to real initiatives – not just understand change, but execute it successfully.
In this program, you’ll be learning from someone who has worked directly with organizations to drive adoption, align sponsorship, and sustain behavior change.

Cohort Details & Schedule

Schedule
Wednesdays · 10:00 AM – 12:00 PM PST
Format
Live Virtual Sessions
Section dates
June 3, 10, 17, 24 · July 1, 8
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IMA Worldwide
Methodology
What is AIM?
The Accelerating Implementation Methodology, start here.
Installation vs Implementation
Why go-live is not the finish line.
Express, Model, Reinforce
Why reinforcement carries the most weight.
Target Readiness Framework
The five elements of change adoption.
Reinforcement
What gets reinforced gets repeated.
Leadership Involvement
The six non-delegable sponsor tasks.
Why Transformations Fail
The predictable adoption-decay pattern.
Resistance to Change
Why it happens and what actually works.
Why Middle Managers Resist
The squeeze between strategy and delivery.
Change Fatigue
A capacity problem, not an attitude problem.
Measuring Adoption
Track what predicts results, not just activity.

