Introduction to AIM:
Move Beyond Theory

Across five live sessions, you’ll learn core AIM principles and apply them to real-world change initiatives to start driving measurable implementation.

Next Cohort

Oct 19–21, 2026 (Mon–Wed)

  • Schedule

    8:00–10:00 AM ET & 3:00–5:00 PM ET (Pick)

  • Session

    3 live virtual sessions

  • Dates

    Oct 19–21, 2026 (Mon–Wed)

Inside the
AIM Introduction Lab

This lab breaks down three core AIM principles and how each one impacts adoption,
readiness, and implementation outcomes.

Leadership Involvement

Understand how sponsor behavior (express, model, reinforce) drives adoption and implementation success.

Target Readiness

Learn how to assess organizational readiness across information, willingness, ability, and confidence.

Reinforcement Strategy

See how reinforcement systems drive sustained behavior change and why most initiatives fail without them.

Course Outline

What You’ll Walk Away With

You leave this lab with a clear understanding of how AIM applies to change and how to
think differently about implementation.
A clear understanding of why change efforts fail after go-live.
A structured way to assess readiness and adoption risk.
Practical insight into sponsorship and reinforcement dynamics.
A foundation for applying AIM to your own initiatives.

Who This Workshop Is For

This lab is designed for professionals involved in driving or supporting change
who need a clearer, more structured approach to implementation.

Project & Program Leaders

Responsible for delivering change initiatives and ensuring adoption.

Change Agents & Consultants

Looking for a practical methodology to guide implementation work.

Leaders & Sponsors

Who need to understand how their behavior impacts adoption and results.

Your Learning Journey

Across five live sessions, you’ll build a structured understanding of AIM, moving from
foundational concepts to evaluating real implementation outcomes.

01

Getting
Started

Introduction to AIM and how it differs from traditional change approaches.

02

Understanding
AIM

Core concepts, terminology, and the principles that drive implementation.

03

The Need
for Change

Identifying gaps, risks, and why initiatives fail to achieve successful adoption.

04

Managing Change
with AIM

Applying structured approaches to sponsorship, readiness, and execution.

05

Evaluating
Impact

Understanding how to measure adoption and assess implementation success.

Our Advisors

Ann Marvin

Ann Marvin brings 20+ years of experience leading change, training, and implementation across complex healthcare environments.

Her work focuses on helping leaders and teams apply structured approaches to real initiatives – not just understand change, but execute it successfully.

In this program, you’ll be learning from someone who has worked directly with organizations to drive adoption, align sponsorship, and sustain behavior change.
Potrait of Dr.Jennifer Vernam

Cohort Details & Schedule

Professional participating in a Peacock Hill Consulting live virtual session from a home office

SCHEDULE

8:00–10:00 AM ET & 3:00–5:00 PM ET (Pick)

Format

3 Live Virtual Sessions

Section dates

Oct 19–21, 2026 (Mon–Wed)

Start Thinking Differently
About Implementation

Join the July cohort to understand how AIM works and build a clearer, more structured approach to
implementation before your next initiative reaches that point.