Introduction to AIM:
Move Beyond Theory

Across five live sessions, you’ll learn core AIM principles and apply them to real-world change initiatives to start driving measurable implementation.

Next Cohort

Sep 28–30, 2026 (Mon–Wed)

  • Schedule

    8:00–10:00 AM ET & 3:00–5:00 PM ET (Pick)

  • Session

    3 live virtual sessions

  • Dates

    Sep 28–30, 2026 (Mon–Wed)

Inside the
AIM Introduction Lab

This lab breaks down three core AIM principles and how each one impacts adoption,
readiness, and implementation outcomes.

Leadership Involvement

Understand how sponsor behavior (express, model, reinforce) drives adoption and implementation success.

Target Readiness

Learn how to assess organizational readiness across information, willingness, ability, and confidence.

Reinforcement Strategy

See how reinforcement systems drive sustained behavior change and why most initiatives fail without them.

Course Outline

What You’ll Walk Away With

You leave this lab with a clear understanding of how AIM applies to change and how to
think differently about implementation.
A clear understanding of why change efforts fail after go-live.
A structured way to assess readiness and adoption risk.
Practical insight into sponsorship and reinforcement dynamics.
A foundation for applying AIM to your own initiatives.

Who This Workshop Is For

This lab is designed for professionals involved in driving or supporting change
who need a clearer, more structured approach to implementation.

Project & Program Leaders

Responsible for delivering change initiatives and ensuring adoption.

Change Agents & Consultants

Looking for a practical methodology to guide implementation work.

Leaders & Sponsors

Who need to understand how their behavior impacts adoption and results.

Your Learning Journey

Across five live sessions, you’ll build a structured understanding of AIM, moving from
foundational concepts to evaluating real implementation outcomes.

01

Getting
Started

Introduction to AIM and how it differs from traditional change approaches.

02

Understanding
AIM

Core concepts, terminology, and the principles that drive implementation.

03

The Need
for Change

Identifying gaps, risks, and why initiatives fail to achieve successful adoption.

04

Managing Change
with AIM

Applying structured approaches to sponsorship, readiness, and execution.

05

Evaluating
Impact

Understanding how to measure adoption and assess implementation success.

Our Advisors

Ann Marvin

Ann Marvin brings 20+ years of experience leading change, training, and implementation across complex healthcare environments.

Her work focuses on helping leaders and teams apply structured approaches to real initiatives – not just understand change, but execute it successfully.

In this program, you’ll be learning from someone who has worked directly with organizations to drive adoption, align sponsorship, and sustain behavior change.
Potrait of Dr.Jennifer Vernam

Cohort Details & Schedule

Professional participating in a Peacock Hill Consulting live virtual session from a home office

SCHEDULE

8:00–10:00 AM ET & 3:00–5:00 PM ET (Pick)

Format

3 Live Virtual Sessions

Section dates

Sep 28–30, 2026 (Mon–Wed)

Start Thinking Differently
About Implementation

Join the July cohort to understand how AIM works and build a clearer, more structured approach to
implementation before your next initiative reaches that point.

Frequently asked questions

What is Introduction to AIM?

Introduction to Accelerating Implementation Methodology (AIM) is the foundation course for AIM, the change management system developed by Don Harrison, founder of IMA Worldwide. You will learn the core principles and how to start applying AIM to a real initiative you support.

Who is the course for?

This course is designed for project and program leaders, internal change agents and practitioners, and leaders and sponsors who need a clear, shared approach for making change stick.

Do I need prior change management experience?

No. There are no prerequisites. This is the on-ramp to AIM and the starting point for learners who plan to continue toward the AIM Practitioner Certification.

How is the course structured?

The course follows a three-session arc: Getting Started, Understanding AIM, The Need for Change, Managing Change with AIM, and Evaluating Impact.

What will I actually learn?

You will learn the three core principles of AIM: Leadership Involvement, Target Readiness, and Reinforcement Strategy, along with how to apply them to decisions you have to make in an active change effort.

When does the course run?

The schedule is Sep 28–30, 2026 (Mon–Wed).  You choose which time daily works best for you either 8:00–10:00 AM ET or 3:00–5:00 PM ET 

Who teaches the course?

Ann Marvin, founder of Peacock Hill Consulting, leads this course. She brings more than 20 years of experience driving complex change in healthcare environments.

Does it earn a certification?

Not by itself. This course is the first step on the path toward the AIM Practitioner Certification, which carries a digital badge and includes ACMP QEP-aligned credits toward the CCMP.

How is this different from the AIM Practitioner Certification?

Introduction to Accelerating Implementation Methodology (AIM) focuses on the foundations and core principles. The AIM Practitioner Certification is the applied credential program where you demonstrate AIM skills through deeper practice and evaluation.

How do I enroll?

Enroll directly from this page. If you want to talk it through first, use Talk to an Expert, call 513-689-3381, or email info@peacockhillconsulting.com.