AIM Learning for Change Leaders
Who Need Adoption to Stick
Learn the AIM Methodology by applying it to a real initiative - so you can diagnose
adoption risk, strengthen sponsorship, design reinforcement, and lead implementation.
Powered by IMA Worldwide • 40+ Years of Implementation Research
Why AIM Learning Is Different
Most change training helps you explain change. AIM helps you implement it - with
practical tools for sponsorship, readiness, reinforcement, and sustained adoption.
Upcoming AIM Practitioner
Certification Cohorts
Earn AIM certification by applying the methodology to real implementation work,
not by sitting through theory alone.
You Leave With
More Than a Certificate
Leave with a recognized credential, practical AIM tools, and work product
you can apply immediately on live change initiatives.
Credentials



Work Products

Sponsor Assessment

Key Role Maps

Sponsor Contracting Asks

Implementation History Analysis

Risk Mitigation Strategies

Readiness / Reinforcement Plan
What You Will Be
Able to Do After AIM Certification
Build the judgment, tools, and confidence to focus effort where adoption is
most at risk - before problems show up after go-live.
Diagnose where adoption risk is highest
Build sponsorship coverage across levels
Know which AIM tools to prioritize in the situation
Improve readiness across affected groups
Design reinforcement that supports new behaviors
Structure stronger sponsor asks
Office Hours / Coffee Chat
Join Peacock Hill’s live community sessions for practical support, real-world implementation discussion,
and open Q&A on sponsorship, readiness, reinforcement, and adoption challenges.
Built for Professionals
Accountable for Adoption
AIM learning is designed for people who need change to translate into
real behavior change, not just completed activities.







Why Professionals Choose AIM
practitioners can use it in real-world change efforts.
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