Introduction to AIM:
Move Beyond Theory

Across five live sessions, you’ll learn core AIM principles and apply them to real-world change initiatives to start driving measurable implementation.

Next Cohort

July - August 2026

  • Schedule

    10:00 AM – 12:00 PM PST

  • Session

    5 live virtual sessions

  • Dates

    July 23 · July 30 · August 6 · August 13 · August 20

Inside the
AIM Introduction Lab

This lab breaks down three core AIM principles and how each one impacts adoption,
readiness, and implementation outcomes.

Leadership Involvement

Understand how sponsor behavior (express, model, reinforce) drives adoption and implementation success.

Target Readiness

Learn how to assess organizational readiness across information, willingness, ability, and confidence.

Reinforcement Strategy

See how reinforcement systems drive sustained behavior change and why most initiatives fail without them.

Course Outline

What You’ll Walk Away With

You leave this lab with a clear understanding of how AIM applies to change and how to
think differently about implementation.
A clear understanding of why change efforts fail after go-live.
A structured way to assess readiness and adoption risk.
Practical insight into sponsorship and reinforcement dynamics.
A foundation for applying AIM to your own initiatives.

Who This Workshop Is For

This lab is designed for professionals involved in driving or supporting change
who need a clearer, more structured approach to implementation.

Project & Program Leaders

Employees navigating ongoing changes in priorities, tools, or expectations.

Project & Program Leaders

Managers and contributors staying productive through disruption.

Project & Program Leaders

Anyone who wants a clear, repeatable way to handle change.

Your Learning Journey

Across five live sessions, you’ll build a structured understanding of AIM, moving from
foundational concepts to evaluating real implementation outcomes.

01

Getting
Started

Introduction to AIM and how it differs from traditional change approaches.

02

Understanding
AIM

Core concepts, terminology, and the principles that drive implementation.

03

The Need
for Change

Identifying gaps, risks, and why initiatives fail to achieve successful adoption.

04

Managing Change
with AIM

Applying structured approaches to sponsorship, readiness, and execution.

05

Evaluating
Impact

Understanding how to measure adoption and assess implementation success.

Cohort Details & Schedule

Professional participating in a Peacock Hill Consulting live virtual session from a home office

SCHEDULE

10:00 AM – 12:00 PM PST

Format

Live Virtual Sessions

Section dates

July 23 · July 30 · August 6 · August 13 · August 20

Start Thinking Differently
About Implementation

Join the July cohort to understand how AIM works and build a clearer, more structured approach to
implementation before your next initiative reaches that point.